2010 solo project from CEO, AKA Eric Berglund, formerly one half of Swedish duo the Tough Alliance. On White Magic, Berglund continues to write vaguely optimistic lyrics that might seem to be at odds with the music, but actually enhances the listening experience. CEO mixes Electro-Pop bounce, synths, thrift-shop record samples, and many other audio accoutrements into his mix that is not far-removed from his previous outfit's sound. Features eight tracks including 'Come with Me'. Modular.