Following their rarities and singles compilation for the legendary U.S. Sundazed label, The See See return with their third studio album capturing the bittersweet aura of classic psychedelia. Weaving Paisley Underground blushes with folk cosmic odes, Once, Forever and Again splashes a drenched rain parade of vocal harmonies atop ringing 12-string Mosrite, the two halves of the album split by the cherry blossom serenity of "Sun Arrows." The See See are one of the UK's greatest best-kept secrets though loved by fellow bliss-poppers as Norman Blake (Teenage Fan club), Ric Menck (Velvet Crush) and Sid Griffin (Long Ryders). They also have a fondness for collaborating with like-minded souls. A rework of one of their recent songs was released last year with Jim Noir on vocals and "Jenny Said" on this album is a track that Nick Power from the Coral kindly donated to them.