After four years of hide and seek in which blogs blew up at the sudden release of any track with her name attached to it, Santigold presents Master of My Make Believe in a moment of global aggression and vulnerability. Honing in on the hyper-media cult of personality, in her unmistakable voice she asks the listener: Into what fantasy do you hurl yourself as you gaze into the glow of your machine? The answer to this question is central to what drives Master of My Make-Believe.