Orange County/Los Angeles-based Americana string band Moonsville Collective, known for its traditional mix of old time, folk, country, bluegrass, and rhythm and blues and has become an integral part of both the California surf and motorcycle cultures. With their tag line “California Goodtime” a perfect pairing with many apparel and outdoor brands, the band has twice taken part in the Outdoor Retailer Convention hosted annually in Salt Lake City, Utah, and has collaborated with and played at parties/events for brands such as HippyTree, Jansport, Matix, Iron & Resin, and Sanuk.