While listening to filmmaker David Lynch speak at the BAFTA Awards in February 2008, Moby had an epiphany. Lynch's message- creativity for its own sake is a beautiful, wonderful thing- was a simple one, but it hit Moby with the force of the Zen master's cane. "At that moment, I decided to just make records that were more personal," says Moby, "maybe more experimental, and a little more challenging, maybe not as easy to like, but things that I found to be artistically and creatively more satifying. That was the idea behind making the new album."