Frost* was formed in 2004 by keyboard player and singer Jem Godfrey, and 'Experiments In Mass Appeal' is their second album from 2008. It featured a much more stripped back sound, more concise songs and a new band member and singer in the form of Dec Burke. This 2021 reissue features the remixed & remastered audio included on 2020's "13 Winters" collection, and will be the first time the album has ever been released on vinyl.