Deuce aka Aron Erlichman was the primary songwriter and producer for Hollywood Undead, whose debut album, SWAN SONGS, has sold over 820k copies to date and continues to sell consistently three years after it's release. After the acrimonious split between Deuce and Hollywood Undead, Deuce has defined his own rebirth with his solo album. NINE LIVES proves to be the continuation of the HU album so loved by fans and with many guest appearances, shows a progression in both songwriting and genre bending that is sure to garner attention from beyond the traditional rap-rock outlets.