In 1979, he formed Joe King Carrasco and the Crowns featuring Vox organ-driven Tex-mex pop. The Crowns, released their first single, "Party Weekend", and the label chase began and soon the band was playing chic New York venues and generating lines around the block. The band became one of the first American groups signed to England's legendary Stiff Records. During this time Joe toured extensively throughout Europe, Central America, Bolivia and Columbia as well as across the USA and Canada, consistently delivering high energy performances where dancing was the numero uno priority. Rounding out his assault on the International music scene with an in-depth interview in Rolling Stone Magazine and an appearance performing his music on Saturday Night Live. His song "Party Weekend" which is still known as the quintessential party anthem, was re-released by MTV as Party Christmas, making Joe King Carrasco a household name to MTV viewers across the country.