Northend Sweetheart showcases Ryan's genre-fluidity while combining elements of alt/hip-hop, pop, and pop-punk. The Seattle-born artist has honed his ability to create catchy ear-candy without skipping his consistently thought-provoking lyrics. Ryan allows himself to be vulnerable on each song discussing topics of depression, identity, and love while creating laid back yet captivating music. Pressed with a stunning opaque sunburst color, this is Ryan's first vinyl release.