Your Band At Waterloo
There are many opportunities for you or your band to gain exposure through Waterloo Records!
Don't have a label or distributor yet? No worries, it's easy to put your CD, LP, 7" or tape on consignment at Waterloo! Just bring by what you want to sell to the store and we will get you set up. We reccommend just 5 copies to start out, unless you will be participating in our Hear TX Here program or scheduling an in-store. Sorry, we are no longer accepting t-shirts or books on a consignment basis.
HEAR TX HERE LISTENING STATIONS:
Hear TX Here is an exclusive Waterloo promotion that runs monthly.
The program consists of inclusion in a Full or Junior page in the Austin Chronicle that runs one time, listening station for one month, and sale pricing/ positioning for the duration of the program.
Hear TX Here is open to Texas born or based artists with a recent release.
CLICK HERE FOR "HEAR TX HEAR" INFO, PRICING AND SCHEDULE
So, you'd like your band to do an in-store performance at Waterloo Records, but aren't sure how to get started?
IN STORE PERFORMANCE INFORMATION AND GUIDELINES
First of all, we ask that you fill out and return our in-store application with a press kit, photo, and CD for us to look over. If you're a local or consignment artist please submit your application to Martin Coulter either by dropping it off in the store or e-mailing him at firstname.lastname@example.org. If we get your product through one of our many distributors please talk to your label about contacting the specific buyer with your information. Once you're approved...
CLICK HERE FOR OUR IN-STORE APPLICATION PDF
It is very important that the artist has additional outside publicity/exposure for the in-store as well. This is left to the artist/label's discretion, but should be noted. We do not have a built-in crowd for in-stores, it is all based on an artist's sales history, popularity, publicity, and exposure.
There is no fee to play an in-store. We do suggest that the artist/label take out an ad through us in the Austin Chronicle to promote the event. This would give you a free keg for the event since we tag Shiner in the ad. The ad purchase is not mandatory.
The ad prices and specs will be emailed after your band has been approved for the in-store.
PA System: Our PA system features 2 powered mains (250 watts), 1 14 - channel powered mixing board with 1/4" direct and standard mic inputs, 1 powered monitor, 5 Shure SM-58 microphones, 4 Shure SM-57 microphones, 5 DI boxes, and 7 boom microphone stands.
If you require additional equipment, please bring it with you, or contact your label/distribution representative for the necessary arrangements.
Please direct all sound/stage questions to Kana Harris or Edmund LeStrange, our stage managers/sound techs. They can be reached here at the store phone – 512-474-2500 or email@example.com, firstname.lastname@example.org.